Sell
A+ Content / Storefront Design
Amazon A+ Content adds approved rich text, images and comparison/story modules to eligible branded product pages; a Brand Store is a separate multi-page branded destination.
Last Reviewed: 29 July 2026
Next scheduled review: 29 August 2026
Reviewed by: IndiaBusiness.ai Editorial
Who it’s for
When you may not need it — Unbranded/reseller-only catalogues without eligible brand access may not qualify. A+ cannot compensate for a weak offer, unavailable stock or inaccurate base listing.
Verified at-a-glance facts
Key facts
| Asset | Purpose | Important limitation |
|---|---|---|
| Basic A+ | Features, benefits, education, comparison | Must be approved and attached to eligible ASINs |
| Brand Story | Brand narrative and discovery | Not a substitute for factual product information |
| Premium A+ | Expanded modules where account access exists | Do not promise every module, video or interactive feature |
| Brand Store | Multi-page brand destination | Separate build, publication and traffic strategy |
Process
Step 1
Verify marketplace, plan, Brand Registry role and ASIN eligibility.
Step 2
Audit product claims, reviews, questions and current detail page.
Step 3
Build a page/module architecture and mobile-first wireframe.
Step 4
Draft substantiated copy; clear trademarks, images and comparison claims.
Step 5
Produce responsive assets to current module specifications.
Step 6
Upload in A+ Content Manager/Store builder and submit for review.
Step 7
Resolve rejection, publish, map ASINs and measure against a defined baseline.
Documents needed
- Brand Registry access
- Trademark/brand details
- Eligible ASINs
- Verified specifications
- Claim evidence
- Owned/licensed images
- Brand guide
- Comparison data
- Store taxonomy
What we take care of
- Eligibility check
- Content architecture
- Copy/design
- Module build
- Submission
- Rejection correction
- ASIN mapping
- Measurement plan
Questions founders ask
Who can use A+ Content?
Eligible brand owners and authorised users for branded ASINs under Amazon’s current rules; access must be checked in the account.
Is A+ Content free?
Amazon currently states no additional A+ fee, but normal selling, design and advertising costs remain separate.
Can A+ include prices, discounts, reviews or external links?
Promotional/price language, customer-review quotations, external links and unsupported claims are restricted or prohibited; apply the live content guideline.
Does every seller get video in Premium A+?
Do not promise it. Premium eligibility and module availability are account/marketplace controlled.
How long does approval take?
Use Amazon’s live status and help guidance; never market an agency-guaranteed approval time.
You may also need
Primary sources
Information is general and reflects sources reviewed on the date shown. Eligibility, documents, fees, timelines and outcomes depend on the applicant’s facts and the current law, authority portal or platform policy. IndiaBusiness provides advisory and execution support; approval and enforcement decisions remain with the relevant authority, certification body, platform, bank or other decision-maker.