Sell
Performance Marketing (Meta / Google Ads)
Measured paid-media management across account setup, targeting, creative, conversion tracking and budget optimisation within platform and advertising law.
Last Reviewed: 29 July 2026
Next scheduled review: 29 August 2026
Reviewed by: IndiaBusiness.ai Editorial
Who it’s for
When you may not need it — Do not scale paid traffic before basic conversion, tracking, consent and economics are credible. Advertising cannot guarantee revenue or repair a misleading offer.
At-a-glance facts and controls
Process
Documents needed
- Offer
- Margins
- Target audience
- Approved claims
- Privacy/consent copy
- Platform access
- Historical data
- Creative rights
- Budget
- Lead-handling SLA
What IndiaBusiness takes care of
- Account audit
- Tracking plan
- Campaign build
- Creative/landing-page brief
- Budget controls
- Optimisation
- Transparent reporting
Questions founders ask
Can you guarantee 5x ROAS?
No. Forecast scenarios and report actual attributable results.
Who owns pixels and audiences?
The client should own business assets and grant access.
Can an ad be approved and still be unlawful?
Yes. Platform approval is not legal clearance.
You may also need
Information is general and reflects sources reviewed on the date shown. Eligibility, documents, fees, timelines and outcomes depend on the applicant’s facts and the current law, authority portal or platform policy. IndiaBusiness provides advisory and execution support; approval and enforcement decisions remain with the relevant authority, certification body, platform, bank or other decision-maker.