Trademark Registration
Should I protect my brand now or later?
A name feels safe the day you pick it. It only feels risky the day someone else uses it first.
Last Reviewed: 28 July 2026
Reviewed by: IndiaBusiness.ai Editorial
Trademark basics
| Question | Answer |
|---|---|
| When can I use ™? | As soon as you file the application |
| When can I use ®? | Only after the mark is registered |
| How long does it last? | 10 years, renewable indefinitely |
Who is this for?
This may not be the right service if… If your name or branding is still likely to change in the next few months, it's reasonable to wait until it's settled.
What problem does this solve?
Most people believe…
Using a name first automatically gives me rights to it.
Reality
Registration is what gives you enforceable, nationwide rights — informal use offers limited, harder-to-prove protection.
I'll register once the business is bigger.
Reality
The earlier you file, the earlier your priority date — waiting means someone else could file first.
A logo and a name are protected the same way.
Reality
They're usually filed as separate marks. Many brands protect the name first and the logo later.
How we handle it
Discover
We run a clearance search to see if your name is actually available.
Recommend
We confirm the right class, or classes, to file under.
Prepare
We prepare and file your trademark application.
Submit
We track it through the examination report stage.
Delivered
You hold a registered trademark — or a filed application with a locked priority date.
We'll take care of…
Documents you'll need
What this doesn't include
Handled as separate services, so you only pay for what you need: Company / LLP / Proprietorship Registration, Graphic & Brand Design, FSSAI License.
Your specialist
Co-founder & CA
Questions founders ask us every week
Can I file online?
Yes, the entire filing process is online.
How long until it's registered?
Filing takes days; full registration can take 8–18 months depending on objections.
Does filing alone protect me?
A filed application gives you a priority date and some standing, but full protection comes with registration.
Can someone still oppose my mark?
Yes — there's an opposition window after publication. We track and support you through it.
You may also need
The best time to get this right was at the start. The second best time is now.