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D2C / Retail

From a pandemic hobby to a registered plant nursery

Client industry

D2C / Retail

Permission status

Client agreed to be named

The situation

What started as a small terrace garden slowly became a passion — friends and neighbors began requesting indoor plants, succulents, and decorative planters. The founder wanted to turn a hobby into a professional nursery, selling both locally and online, but had no registration, branding, or online presence.

Our diagnosis

The plants and the eye for it were both real — what was missing was everything around them: no GST registration, no brand identity, no way for a customer to find or order beyond word of mouth.

What we did

Completed GST registration and business consultation
Built brand identity and logo, then a website
Set up Instagram, Facebook, and Google Business Profile
Ran product photography and built a product catalogue
Supported marketplace strategy and ongoing digital marketing

Where it landed

BloomNest Nursery went from selling occasionally through WhatsApp and word of mouth to a registered plant nursery with a professional brand, online inquiries, and a growing customer base.

What was delivered

3 digital channels launched: Instagram, Facebook, Google Business Profile
From WhatsApp-only sales to a registered business with its own website
GST registration, brand identity and product catalogue delivered together

In the client's words

“I never imagined my love for plants could become my full-time career. IndiaBusiness.ai helped me turn my passion into a real business.”

— Meera Joshi, Founder, BloomNest Nursery