Engagement · 4–8 weeks
Market Launch Sprint
The Outcome
Brand, website, catalogues and marketplace readiness — launched.
What does a 90-day D2C launch plan actually look like?
A 90-day D2C launch typically breaks into three phases: foundation (registration, licenses, brand setup — roughly the first 30 days), execution (marketplace onboarding, storefront build, first listings live — days 30–60), and early iteration (first sales data, conversion fixes, channel decisions — days 60–90). Our Market Launch Sprint engagement covers the foundation and execution phases; the iteration phase runs on real sales data once you're live.
Who this applies to
Founders launching a new D2C or marketplace-first brand who want the registration-through-first-sale process handled as one coordinated engagement rather than piecemeal.
Exceptions
Brands that are already registered and licensed, and only need marketplace onboarding or storefront work, may not need the full sprint — a narrower engagement scoped to just that gap fits better.
Cost
Scoped per engagement based on how many services are bundled (registration, licenses, storefront, marketplace onboarding) — quoted after understanding what's already in place.
Timeline
4–8 weeks for the Market Launch Sprint itself (foundation and execution phases); the full 90-day arc includes a further month of live iteration on real sales data.
Documents required
- Business registration documents (or intent to register)
- Product/category details for licensing
- Brand assets (logo, name) if already decided
Risks
- Launching on marketplaces before licenses are in place, risking listing rejection
- Treating the 90-day plan as rigid when real sales data in phase three often changes priorities
- Underestimating how long marketplace review queues add to the timeline beyond the sprint itself
Practical example
A founder assumed launch meant just getting the storefront live — the sprint surfaced that FSSAI and GST needed to be sequenced first, since marketplaces wouldn't approve listings without them, reordering the plan before any storefront work began.
At a glance
| Phase | Typical window | Focus |
|---|---|---|
| Foundation | Days 1–30 | Registration, licenses, brand setup |
| Execution | Days 30–60 | Storefront, marketplace onboarding, first listings |
| Iteration | Days 60–90 | Real sales data, conversion fixes, channel decisions |
Who this is for
Registered businesses that aren't selling online yet — or are selling informally and need to look and operate like a real brand. Especially D2C, food and e-commerce founders preparing for marketplaces.
Problems this solves
What you get
Who leads it
Led by a brand and marketplace specialist as engagement lead, with the CA team validating every compliance dependency before it blocks a listing.
Pricing
Depends on scope — brand-only, marketplace-only, or full launch. A fixed quote follows a scoping call; each component is priced separately so you only buy what you need.
What you provide
What's not included
From our client work
Several of the brands on our client wall — packaged foods and D2C — came in exactly here: registered, credible product, no launch. See the client outcomes on the homepage. Read the case studies →
Where you end up
Your brand exists everywhere a customer might check — site, listings, packaging — and holds up next to anyone in your category.
Services inside this engagement
Once live, most launch clients move to the Growth Engine to turn presence into sales.