D2C / Beauty
Launching a cosmetics brand while still in business school
The situation
While pursuing her MBA, the founder launched a skincare brand using naturally sourced ingredients — with prototype products ready, but no registrations, trademark protection, or route to market against established competitors.
Our diagnosis
A genuinely differentiated product needed the legal and marketplace foundation to compete with brands that already had both — without that foundation, the product alone wasn't enough to launch credibly.
What we did
—Completed GST registration
—Filed trademark application to protect the brand name
—Designed packaging and ran product photography
—Launched the brand on Amazon
—Ran influencer marketing to build early visibility
Where it landed
GlowNest Cosmetics went from prototype products to a branded cosmetics business selling online, launched while the founder was still completing her MBA.
What was delivered
—Launched on Amazon while the founder was still completing her MBA
—Trademark application filed to protect the brand name
—5 workstreams delivered together: GST, trademark, packaging, marketplace launch, influencer marketing
In the client's words
“Launching a business while studying became possible because everything else was managed for me.”
— Pooja Malhotra, Founder, GlowNest Cosmetics