D2C / Food
A smoothie cloud kitchen, live on Swiggy and Zomato
The situation
NF Smoothies wanted to launch a smoothie cloud kitchen and start selling through food delivery platforms while building an online brand presence — with no registrations or platform accounts in place yet.
Our diagnosis
Food delivery platforms have their own onboarding sequence on top of the standard registrations — FSSAI has to be in hand before Swiggy or Zomato will even begin their review.
What we did
—Completed GST and FSSAI registration
—Registered and onboarded on both Swiggy and Zomato
—Ran product photography and video production for the menu
—Set up social media management and an influencer marketing push for launch
Where it landed
The cloud kitchen launched on both Swiggy and Zomato with complete registrations, branding, and digital marketing support in place from day one.
What was delivered
—Launched on both Swiggy and Zomato from day one
—GST and FSSAI registration completed before launch, not after
—4 workstreams delivered together: registrations, platform onboarding, photography, marketing
In the client's words
“From GST registration to cloud kitchen setup, the entire journey was managed efficiently.”
— Nidhi Gupta, Founder, NF Smoothies